ESW Beauty is a clean beauty skincare brand that creates products inspired by healthy living. The founder, Elina Sofia Wang, struggled with stomach ulcers for many years and in early 2018, she started to live a cleaner lifestyle by eating healthier, drinking raw juices, and joining yoga and barre classes. She also started to use clean beauty products but found that there was no sheet mask line on the market that not only had non-toxic formulas but also looked good on the bathroom counter top. Since she had 5+ years of experience in the beauty industry, she decided to create her own products that had creative branding and would not compromise on safety and efficacy.
